Brands can also set a firm spending limit to ensure they keep their budget under control, and Amazon caps total spend at $5,000 per campaign and $15,000 per Moments account. So, the answer is… it depends! CPAs can be as low as $3, although many brands may find themselves spending more due to taxes, shipping, and other considerations. Moments uses a cost-per-action (CPA) pricing model, allowing brands of all sizes to scale their customer loyalty programs through Moments based on their budget. Rewards must be products or digital downloads already available for purchase on Amazon. When a user completes the desired action, the Moments API provides them with a reward URL to redeem their prize through Amazon.įor physical rewards, Amazon handles fulfillment from their warehouses. Amazon Moments can be implemented on iOS, Android, FireOS (the proprietary operating system for Amazon’s Kindle Fire devices), and web.Īmazon Moments offers a lightweight API that developers can integrate with their app or website.

When customers complete a certain action on a brand’s app or website, Amazon delivers tailored rewards to those customers on behalf of the brand.

Here’s what you should know about this new offering from the ecommerce giant.Īmazon Moments is a marketing tool created by Amazon to allow brands to deliver physical and digital rewards to customers. Oftentimes, these efforts go beyond the function of a typical ecommerce marketplace, as Amazon strives to be a leader in several different spaces, from media and marketing to shipping. Look no further than their most recent initiatives, like Amazon Live and Amazon Scout. Amazon is always looking for new ways to engage customers and brands alike.

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